Recently, I was talking to a friend about the stresses of buying eyewear. Of course the big points were there, style, selection, and " I can't see myself in the mirror." Their stresser was surprising to me as I had never thought of it before. It was price. Actually, not knowing the price was the issue. What they didn't like was that there was always a big surprise ending. The price of eyewear isn't known until after all the measurements and selection. Then the optician would go over the billing and the patient felt guilty if they said no. Thats it, this person just wanted to know the pricing before they sat down at the table.
I guess I had not thought of the process of buying eyewear from the patient's perspective for some time and this got me thinking. So I came up with a series of questions:
What would I want?
What are the stress points when I'm out in the consumer world?
If I were my patient, what do I need to feel comfortable with the process of selecting and purchasing my eyewear?
Difficult questions to say the least. But, questions that needed answers all the same if I am to become as successful an office as I envision. With this in mind I'm changing the direction of this blog.
Thus far I have been talking about products and technologies. Also known as boring and trite. Everyone out there is doing this, or they're opining on what the best dry eye treatment is. Ugh, I can feel dust settling on my corneas thinking about how dry a subject that is. So, what happens if we start talking about ownership. What it's like to face the difficult questions, the hurdles and the milestones of owning a small business. This could be interesting, at least to me.
Stay tuned gang, answers are coming.
Thursday, December 16, 2010
Friday, September 17, 2010
Monday, September 13, 2010
Sports Eye Protection Should Be Part of Team Uniform
-Eyeguards Should be Considered an Essential Part of Any Sports Equipment-
According to the National Eye Institute (NEI), eye injuries are the leading cause of blindness in school-aged children. And, most of those injuries are sports-related. In fact, every 13 minutes, an emergency room in the United States treats a sports-related eye injury, many of them children.
Eye injuries can include painful corneal abrasions, blunt trauma and penetrating injuries, inflamed iris, fracture of the eye socket, swollen or detached retinas, traumatic cataract and blood spilling into the eye's anterior chamber. Injuries can range from temporary to permanent vision loss.
Fortunately, 90 percent of all eye injuries can be prevented through proper eye protection. Prevent Blindness America has declared September as Sports Eye Health and Safety Awareness Month to encourage parents and children to learn the easy steps they can take to protect vision for a lifetime.
Prevent Blindness America provides information on sports eye health and safety for children through its new Star Pupils program, a national initiative designed to give parents the tools and information they need to protect their child’s eyes from needless injury or even blindness. Parents may simply visit StarPupils.org to find a listing of recommended eye protection for various sports including baseball, basketball, football, soccer and hockey. Additionally, guidelines are provided to help parents choose a pair of eyeguards that is right for their child.
Online users can also join the Prevent Blindness America Vision Web Forum at preventblindness.org/sportsforum to discuss sports-related eye health and safety topics with other concerned adults. Prevent Blindness America recently joined efforts with The Coalition to Prevent Sports Eye Injuries and Liberty Sport, Inc., in an awareness campaign entitled “September is Sports Eye Injury Prevention Awareness Month”. The campaign was designed to provide eye care professionals, specifically those who are Sports Eye Injury Prevention Centers, with in-store educational materials to make eye safety a priority for kids when playing sports.
“With the new school year starting for many children and parents purchasing sports uniforms and equipment for their child, we urge everyone to add eye protection to the shopping list,” said Hugh R. Parry, president and CEO of Prevent Blindness America. “Today, there is a variety of styles that are easy to wear and do not impede performance. We want children to get in the habit early on to make eye protection part of the game plan.”
All eye protection lenses should be made of polycarbonate and have an American Society of Testing Materials (ASTM) label, indicating they meet or exceed the standards of the ASTM F803 for the specific sport. And, polycarbonate eyewear is 10 times more impact resistant than other plastics, according to the National Eye Institute.
Prevent Blindness America recommends the following:
• If your child wears prescription glasses, ask your eye doctor to fit your child for prescription eyeguards.
• If your child is a monocular athlete (a person with only one eye that sees well), ask your eye doctor what sports your child can safely participate in. Monocular athletes should always wear sports eyeguards.
• Buy eyeguards at sports specialty stores or optical stores. At the sports store, ask for a sales representative who's familiar with eye protectors for assistance.
• Some eyeguards are available with anti-fog coating. Others have side vents for additional ventilation. Have your child try on different types to determine which is most comfortable.
• Check the packaging to see if the eye protector your child selects has been tested for sports use.
• Sports eyeguards should be padded or cushioned along the brow and bridge of the nose. Padding will prevent the eyeguards from cutting your child's skin.
• Have your child try on the eye protector to determine if it's the right size.
According to the National Eye Institute (NEI), eye injuries are the leading cause of blindness in school-aged children. And, most of those injuries are sports-related. In fact, every 13 minutes, an emergency room in the United States treats a sports-related eye injury, many of them children.
Eye injuries can include painful corneal abrasions, blunt trauma and penetrating injuries, inflamed iris, fracture of the eye socket, swollen or detached retinas, traumatic cataract and blood spilling into the eye's anterior chamber. Injuries can range from temporary to permanent vision loss.
Fortunately, 90 percent of all eye injuries can be prevented through proper eye protection. Prevent Blindness America has declared September as Sports Eye Health and Safety Awareness Month to encourage parents and children to learn the easy steps they can take to protect vision for a lifetime.
Prevent Blindness America provides information on sports eye health and safety for children through its new Star Pupils program, a national initiative designed to give parents the tools and information they need to protect their child’s eyes from needless injury or even blindness. Parents may simply visit StarPupils.org to find a listing of recommended eye protection for various sports including baseball, basketball, football, soccer and hockey. Additionally, guidelines are provided to help parents choose a pair of eyeguards that is right for their child.
Online users can also join the Prevent Blindness America Vision Web Forum at preventblindness.org/sportsforum to discuss sports-related eye health and safety topics with other concerned adults. Prevent Blindness America recently joined efforts with The Coalition to Prevent Sports Eye Injuries and Liberty Sport, Inc., in an awareness campaign entitled “September is Sports Eye Injury Prevention Awareness Month”. The campaign was designed to provide eye care professionals, specifically those who are Sports Eye Injury Prevention Centers, with in-store educational materials to make eye safety a priority for kids when playing sports.
“With the new school year starting for many children and parents purchasing sports uniforms and equipment for their child, we urge everyone to add eye protection to the shopping list,” said Hugh R. Parry, president and CEO of Prevent Blindness America. “Today, there is a variety of styles that are easy to wear and do not impede performance. We want children to get in the habit early on to make eye protection part of the game plan.”
All eye protection lenses should be made of polycarbonate and have an American Society of Testing Materials (ASTM) label, indicating they meet or exceed the standards of the ASTM F803 for the specific sport. And, polycarbonate eyewear is 10 times more impact resistant than other plastics, according to the National Eye Institute.
Prevent Blindness America recommends the following:
• If your child wears prescription glasses, ask your eye doctor to fit your child for prescription eyeguards.
• If your child is a monocular athlete (a person with only one eye that sees well), ask your eye doctor what sports your child can safely participate in. Monocular athletes should always wear sports eyeguards.
• Buy eyeguards at sports specialty stores or optical stores. At the sports store, ask for a sales representative who's familiar with eye protectors for assistance.
• Some eyeguards are available with anti-fog coating. Others have side vents for additional ventilation. Have your child try on different types to determine which is most comfortable.
• Check the packaging to see if the eye protector your child selects has been tested for sports use.
• Sports eyeguards should be padded or cushioned along the brow and bridge of the nose. Padding will prevent the eyeguards from cutting your child's skin.
• Have your child try on the eye protector to determine if it's the right size.
Monday, May 17, 2010
Seeing Red - (614) Magazine - Columbus, OH
I was recently quoted in 614 Magazine out of Columbus Ohio on vision insurance.
Take a look at let me know what you think.
Seeing Red - (614) Magazine - Columbus, OH
Take a look at let me know what you think.
Seeing Red - (614) Magazine - Columbus, OH
Thursday, May 6, 2010
Look who's wearing Tom Davies!
These were from her new film The Tourist being shot in Washington DC. Great Sunglasses!
They are a Tom Davies Limited Edition piece.
The Sun & Your Eyes: What You Need to Know
Thank you to the great team over at Eye-Over-Heard for this one.
The Sun & Your Eyes: What You Need to Know
It’s just as important to protect your eyes from the sun’s harmful rays as it is to shield your skin. Yet many families are not taking simple, important steps to protect their eyes from ultraviolet (UV) exposure. While 85 percent of Americans recognize that UV rays can damage their eyes, only 65 percent wear sunglasses as protection, and even fewer (39 percent) make sure their children wear sunglasses.*
To help parents, caregivers and others better understand the risks associated with UV exposure to the eyes and steps to take to minimize UV exposure, HealthyWomen, the leading independent health information source for women, is offering a free educational resource, Fast Facts for Your Health: The Sun & Your Eyes: What You Need to Know.
“It can take years before you experience any of the sun’s damaging effects on your eyes, but some damage can also occur in the short term,” says Elizabeth Battaglino Cahill, RN, and executive director of HealthyWomen. “This latest in our series of Fast Facts for Your Health resources can help families understand the potential damage that UV can cause to their eyes and vision. It’s a quick read on the unexpected sources of UV radiation damage, as well as straightforward, practical advice for reducing the risks of UV exposure.”
While sunglasses are definitely a good idea when it comes to eye protection, not all sunglasses are created equal. Fast Facts for Your Health: The Sun & Your Eyes: What You Need to Know offers guidance on what to look for in selecting sunglasses to help protect your eyes from the sun. It also offers information about UV-blocking contact lenses, which can provide an important measure of additional protection for individuals who wear contact lenses.
“Everyone should take these simple steps to protect their eyes from the sun’s rays. It’s especially important for parents to ensure that they are taking steps to protect their children’s eyes with appropriate eyewear, since researchers estimate we receive 80 percent of lifetime exposure to UV rays by the age of 18,” adds Ms. Cahill.
The Sun & Your Eyes: What You Need to Know
It’s just as important to protect your eyes from the sun’s harmful rays as it is to shield your skin. Yet many families are not taking simple, important steps to protect their eyes from ultraviolet (UV) exposure. While 85 percent of Americans recognize that UV rays can damage their eyes, only 65 percent wear sunglasses as protection, and even fewer (39 percent) make sure their children wear sunglasses.*
To help parents, caregivers and others better understand the risks associated with UV exposure to the eyes and steps to take to minimize UV exposure, HealthyWomen, the leading independent health information source for women, is offering a free educational resource, Fast Facts for Your Health: The Sun & Your Eyes: What You Need to Know.
“It can take years before you experience any of the sun’s damaging effects on your eyes, but some damage can also occur in the short term,” says Elizabeth Battaglino Cahill, RN, and executive director of HealthyWomen. “This latest in our series of Fast Facts for Your Health resources can help families understand the potential damage that UV can cause to their eyes and vision. It’s a quick read on the unexpected sources of UV radiation damage, as well as straightforward, practical advice for reducing the risks of UV exposure.”
While sunglasses are definitely a good idea when it comes to eye protection, not all sunglasses are created equal. Fast Facts for Your Health: The Sun & Your Eyes: What You Need to Know offers guidance on what to look for in selecting sunglasses to help protect your eyes from the sun. It also offers information about UV-blocking contact lenses, which can provide an important measure of additional protection for individuals who wear contact lenses.
“Everyone should take these simple steps to protect their eyes from the sun’s rays. It’s especially important for parents to ensure that they are taking steps to protect their children’s eyes with appropriate eyewear, since researchers estimate we receive 80 percent of lifetime exposure to UV rays by the age of 18,” adds Ms. Cahill.
Fast Facts for Your Health: The Sun & Your Eyes: What You Need to Know was developed with the support of VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., and can be viewed or downloaded at www.healthywomen.org/sunandyoureyes.
Monday, March 15, 2010
La Loop
Very Possibly one of the most useful devices ever thought up. Wear the LaLoop like a necklace, then hang your specs from it. Run, jump, dance, play, laugh. The La Loop holds your specs securly and fashionably.
Friday, March 5, 2010
New stuff
Well, now we did it. All Blinde frames have been marked down 50%. What are your new sunglasses going to look like?
Wednesday, March 3, 2010
Tuesday, February 2, 2010
Lunor Eyewear comes to Glenview
The aesthetic design of LUNOR eyeglasses is based upon a collection of optical antiques from the years 1650 to 1950, belonging to one of the foremost collectors of optical antiques in Europe, Gernot Lindner. Simply perfect, the language of the shapes of historic eyeglasses is clear and well balanced. The LUNOR collections show this in a modernized way, with glasses made of materials that have proven their worth for centuries, handmade and following an old tradition with more than 200 working steps.
The Latest in Digital Lenses Now available at Corner Optical
Varilux Physio Enhanced™ Lenses — For the sharpest vision in any light, even at night!
Just released this month The new Varilux Physio Enhanced lens is the latest advancement in progressive lenses. Using digitally controlled equipment it is finally possible to have customized prescription lenses.
Available at Corner Optical as of February 2nd.
Just released this month The new Varilux Physio Enhanced lens is the latest advancement in progressive lenses. Using digitally controlled equipment it is finally possible to have customized prescription lenses.
Available at Corner Optical as of February 2nd.
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