Prices

Recently, I was talking to a friend about the stresses of buying eyewear. Of course the big points were there, style, selection, and " I can't see myself in the mirror." Their stresser was surprising to me as I had never thought of it before. It was price. Actually, not knowing the price was the issue. What they didn't like was that there was always a big surprise ending. The price of eyewear isn't known until after all the measurements and selection. Then the optician would go over the billing and the patient felt guilty if they said no. Thats it, this person just wanted to know the pricing before they sat down at the table.

I guess I had not thought of the process of buying eyewear from the patient's perspective for some time and this got me thinking. So I came up with a series of questions:

What would I want?

What are the stress points when I'm out in the consumer world?

If I were my patient, what do I need to feel comfortable with the process of selecting and purchasing my eyewear?

Difficult questions to say the least. But, questions that needed answers all the same if I am to become as successful an office as I envision. With this in mind I'm changing the direction of this blog.

Thus far I have been talking about products and technologies. Also known as boring and trite. Everyone out there is doing this, or they're opining on what the best dry eye treatment is. Ugh, I can feel dust settling on my corneas thinking about how dry a subject that is. So, what happens if we start talking about ownership. What it's like to face the difficult questions, the hurdles and the milestones of owning a small business. This could be interesting, at least to me.

Stay tuned gang, answers are coming.